Privacy Policy

Contact details you provide (name, email, phone, shipping address).

Order details (items, amounts, order history) and account information if you sign up.

If you choose to sign in with Google, we receive your name, email address and profile picture from your Google account to create and secure your account. We only use this to identify you and communicate about your orders, and we do not access any other Google data.

Payment information is processed securely by our payment partners (PhonePe, Razorpay) — we do not store your full card or UPI credentials.

Limited technical/usage data (device, pages viewed) to operate and improve the site.

To process and deliver your orders and provide customer support.

To send order confirmations and important service communications.

To improve our products, website and service. We use your data only for the purposes for which you provide it.

We share data only as needed with: courier/logistics partners (to deliver orders), payment gateways (to process payments), and email providers (to send order updates). We do not sell your personal data.

We use minimal cookies/local storage to keep your cart and session working and to understand site usage. By continuing to use the site you consent to this; you can clear cookies in your browser at any time.

We keep order and account data for as long as needed to fulfil orders, meet legal/accounting obligations, and support your account, after which it is deleted or anonymised.

You have the right to access, correct, and request deletion of your personal data, and to withdraw consent.

Data deletion: email contact@thepearlalaya.com from your registered email with the subject 'Delete my data', or use the data-deletion request link in your account. We will action verified requests within a reasonable period, subject to legal retention requirements.

Grievances: contact our Grievance Officer at contact@thepearlalaya.com.

We use industry-standard measures (encryption in transit, access controls, server-side payment verification) to protect your data. No method is 100% secure, but we work to safeguard your information.

For any questions about this policy or your data, contact contact@thepearlalaya.com. The Pearl Alaya is a sole proprietorship operated from Lucknow, Uttar Pradesh, India.